Since the start 2009, Berge communications has been deeply involved in the creation of Innovation in Mind – an annual event arranged by Lund University and Region Skåne in cooperation with VINNOVA (The Swedish Governmental Agency for Innovation Systems) and the city of Lund, among other parties. The event is aimed at people who are curious about the future and interested in discovering new connections and opportunities. The take-off position is that all innovation begins in human consciousness, and often through cross-boundary meetings between different areas of knowledge, between resources and need, between questions and answers. The aim of Innovation in Mind is to be an arena for such meetings — to encourage new ways of thinking and contribute to a better climate for innovation.Every year, a number of world leading innovators and experts in innovation from various areas — research, business and the political arena are invited. Last year´s event was visited by more than 700 people from research and science, business, the cultural life, the political arena and public organizations. All continents of the world were represented.
Innovation in Mind 2012 will take place around the University Quadrangle, in the historic center of Lund 13-14 September. In addition to the highly interesting plenary sessions, there will also be a choice of workshops, open forums, roundtable discussions etc. covering different innovation related topics. The main focus on this year´s event is “Unframe Innovation”.
Arne Berge of Berge communications is part of the operative team behind Innovation in Mind with “Media and Communications” as his main responsibility. More information on the website www.innovationinmind.se created by Berge Communications in cooperation with Bergström&Co and Södra Esplanaden.
Client: Lund University