One of the world´s newest books is the “Research report on the development of Chinese oat industry”, that was printed in Beijing last week. Arne Berge of Berge Communications has been the coordinator and a co-author of the book that is a result of cooperation between around 20 leading Chinese and Swedish scientists and experts in oats and oat-related areas of knowledge. The purpose is to illuminate the rich opportunities that exist to develop the Chinese oat industry and what positive effects this may afford. Even prior to the printing, the report and its concluding policy chapter with sharp proposals on how to develop the Chinese oat business throughout the whole value chain has been discussed between the Swedish and Chinese governments.
– Arne Berge concludes: “It´s a two year effort coming to an end. Cultural differences have made this a highly challenging process, but the result made it worthwile. This is a document that can really mean a difference!”.
Client: Oatly AB.